Ready for Next-Generation HUDs

Unique Safety Features Enabling Next-Gen HUD Deployment

Automotive head-up displays (HUDs) are about to transform driving, but safety considerations and the potential for future regulations have held deployment back. Until now.

Say hello to future-proof and production-ready HUDs with Neonode's HUD Obstruction Detection technology.

The Future of Automotive HUDs

Eyes on the Road

The automotive industry is transforming. Electric vehicles are replacing gas-powered cars. Advanced driver-assistance systems (ADAS) are making driving safer. Autonomous driving is on the horizon.

Nowhere is this transformation more obvious than on the humble dashboard. First, displays started becoming a prominent feature on the dashboard. Then, pillar-to-pillar displays started replacing knobs and buttons altogether. And now, we're advancing beyond traditional LCD displays to AR-enhanced driver information projected right in front of us with next-generation head-up displays.

No more frantically looking down across spanning displays or cramped dashboards to find what you're looking for. With advanced head-up displays, it's all right in front of you – right when you need it.

Driver behind the wheel looking at the road ahead.
Neonode's HUD Object Detection solution visualized with a next-generation HUD system.

HUDs Come With Tangible Benefits

  • Zero distraction: All key driver information is displayed in your field of vision. No more looking down to see what's ahead.
  • Dynamic information right where we need it: ADAS, in-car entertainment and AI-powered navigation are all great – but this volume of information risks being a distraction instead of promoting safe and relaxed driving. Next-generation HUDs maximize their benefits with none of the downsides.
  • Space for what's important: Removing the need for extensive displays and interfaces across the dashboard leaves space in the cockpit for comfort-enhancing features and innovations.
  • They're seriously cool: Let's be honest, dynamic information floating across the windshield right in front of you looks extremely futuristic. HUDs don't only work great, they look great, too.

From Concept to Reality with HUD Obstruction Detection

Designing a Mission-Critical HUD Solution

Moving critical driver information from dashboards to HUDs make them mission critical. Without the appropriate considerations and a design with safety and international regulations in mind, HUDs are going nowhere. Fast.

Even something simple, like a HUD speedometer, comes with considerable safety considerations. If anything gets between you and the speed you're going, road safety is seriously compromised.

This is the HUD challenge that Neonode's HUD Obstruction Detection technology solves.

Printed circuit board (PCB) of Neonode's HUD Object Detection solution.

Our HUD Obstruction Detection Solution

Neonode's HUD Obstruction Detection solutions utilizes our zForce® technology an advanced optical sensing solution that leverages infrared (IR) light to detect and track objects and movement across a plane. Already deployed in over five million vehicles worldwide, zForce offers automotive-grade ruggedness and a proven track record of long-term use in the transportation sector.

Neonode's HUD Obstruction Detection solution quickly and accurately detects objects of any size across HUDs' projecting planes by beaming infrared light from emitters to receivers on the other side of the plane. If any infrared light ray gets intercepted by an object, Neonode's solution alerts the system of a potential HUD obstruction, allowing the driver to quickly remedy the issue and ensure a safe journey.

Key Benefits of Neonode's HUD Obstruction Detection

CHECKMARK

With Safety in Mind

Mitigates the risk of obscured information and thus eliminates the need for traditional fallback displays.

STEERING-WHEEL

Automotive-Proven

Proven track record with Neonode's zForce technology already deployed in millions of production vehicles.

WEATHER

Real Ruggedness

Ready for a long life on the road with a fully-integrated, wide-temperature and shock-resistant design.

SNAPPY-INTERACTION

Ultra-Low Latency

Detects any object without any delay, ensuring that systems are instantly alerted of blocking objects.

LOW-ELECTROMAGNETIC-INTERFERENCE

Zero Interference

Avoids interference from other light sources and any automotive electric components.

TRANSPARENCY

Perfect Image Quality

Delivers invisible light above a screen for maximum usability without distorting the HUD image quality.

CHECKLIST

Regulation-Ready

Helps automotive HUDs keep pace with safety regulations to ensure a production-ready HUD design.

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Thoroughly Flexible

Easily deployed in any HUD design without demanding a major redesign or any component changes. 

 

Get Ready for the Future of Automotive Head-Up Displays

Transform In-Vehicle Displays With Neonode's HUD Obstruction Detection

Cover page of Neonode's HUD Object Detection brochure.

Learn More About HUDs

Photo of Neonode's Per Nohlert.

An Insight Into Neonode’s Obstruction Detection for Head-Up Displays

Per Nohlert, Director Business Development at Neonode, gives us an introduction to one of Neonode’s latest product offerings: Obstruction Detection for Head-Up Displays. Read more.

Neonode's HUD Object Detection solution visualized with a next-generation HUD system.

Neonode Provides Crucial Sensor Technology for Head-up Displays

Car makers have grand visions for the next generation of automotive head-up displays (HUD). Neonode’s obstruction detection sensors make sure nothing can get in the way of safe and awe-inspiring HUDs. Read more.